Even though they know the importance of Home Staging, a lot of Realtors have a difficult time bringing up the subject and when they do they find that clients are going to be skeptical and resistant for many reasons. Here are some of the most common myths:
Myth 1: I Don’t Need to Stage: My Realtor will sell my house anyhow
Maybe, but the question is how long are you willing to have your house on the market and how much is that going to cost? And the cost doesn’t include only the financial toll but also the emotional part. And always, the longer a house sits on the market the lower sale price will be.
Myth 2: Staging is Decorating/Staging is a Critique About How You Decorate
Staging is NOT decorating. Staging is a marketing tool.
While decorating and home staging have elements in common, the way you decorate is to express yourself, and to fit the personalities of your family. When staging a home you will make it look more appealing but one should not be able to to profile who lives there. The way you live in your home is different from the way you sell your home.
Myth 3: Staging is Only for High End Houses
You would think so…but regardless of the listing price of the home, home staging is always beneficial to the seller. The only difference between an “average” priced home and a high end home is the amount of staging that has to be done. In the average home, it just might be as simple as de-cluttering and re-working the existing furniture.
According to a HomeGain study, the number one thing that added value to a house was de-cluttering which added an average return on investment of a ridiculous 403%!
The key is how to de-clutter, how to de-personalize and how to make emotional connections, and using a professional Home Stager can give you the direction that you need.
