Should I stage my empty house for sale? | Home Staging Chester County PA

No matter if your house is vacant or occupied, a flip, rehab or new built, staging a house for sale is always a good idea if you’re looking for a faster sale. The faster a home sales, the more likely you will get a better price and staging is known to always accelerate the process. But if you still wonder “should I stage my house for sale or should I leave it empty?” these are the first things to consider: how your property will appear in the online listing because more than 95% of buyers are starting their search online and that buying a house is based more on emotion than logic. Logic reasons like size, location are what are going to make the potential buyer to come see the house in person but the condition and emotion they will get when visiting is going to bring in an offer.

When deciding if staging your home is a good investment consider these things:

1. It is counter intuitive, but empty rooms look much smaller in listing photos. Since the online listing will help buyers decide whether to view the house in person, the staging will make your home look more attractive and drive more foot traffic. And more buyers is always a good thing.

2. Rooms too large. If your house has an open floor plan and the rooms are large the buyers will have trouble envisioning their furnishings in the space. The space may seem awkward and will raise problems. The buyers will wonder if they don’t pay for space they don’t actually need or use. Quality staging will help answer questions and solve problems buyers might have in regards to purpose of the room and furniture placement.

IMG_9101  living_staged_Paoli_no

Or rooms too small….If a room is empty it may as well look too small. Take this room for example: will a king size bed fit in here or not?

Bedroom before staging guest bedroom staging after


3. Selling a house is selling a lifestyle change. An empty house feels uninspiring and wont be remembered by much. Ask real estate agents and they will tell you that buyers absolutely adore a (well) staged house. A house that was staged properly will look inviting and fuel the buyers imagination. So leave them something to remember your property by…

bedroom_staging_Paoli_PAHome Staging Vignette

4. Professional home staging will give you an an edge over the competition.

Home Staging Chester County, PA|Should I have my house professionally staged?

What is home staging?

One of the popular beliefs is that Home Staging and Decorating are the same thing, but staging a home for sale is far more than decorating.
Home Staging is the best Marketing tool one can have. It’s about real estate and making a profitable sale!

Home Staging is preparing a house for the reak estate market using creative design elements to merchandise it to the potential buyers. The more buyers are interested in a property the more offers and the quicker the sale. The ultimate goal is to maximize the return on the sale of the most valuable financial asset one has.

Home Staging is getting more money on your property!

Goals of home staging include correcting any perceived design flaws, drawing attention to the positive aspects of the property, downplaying the negatives and making the space appear as large and light as possible while creating emotional connections for potential buyers.

Location. Condition. Price. Today’s buyers want a well priced home in a good location that looks move in ready, and when these three factors are in place a home sells fast and for the most. Outdated homes seem neglected, and don’t leave a good impression on home buyers and this is why they have a hard time to sell and sell for less. We create lifestyle and purpose to each room. The curb appeal, exterior and interior will be market ready and look attractive, memorable and desirable. Each piece of furniture or decor item will be strategically placed.

staging_living_area_before_and after

Between two products equal in price, function and quality, the better looking will out sell the other. – Raymond Loewy

Why should I have my home professionally staged?

It is very difficult to be subjective about something as personal as your home, and we can help you see it through buyer’s eyes. For a home to be staged successfully it requires not only creativity, but also design, merchandising and real estate knowledge. Knowing how to emphasize the positives while downplaying the negative as well as what expenditures will bring maximum ROI (return on investment) is crucial and this is why you should reach out and hire a professional stager.

Another advantage of hiring a professional home stager is thinking outside the box. We see the home with fresh eyes and we have the ability to do make changes that haven’t been considered before in order to create great results that make your home sell.

Each house is unique and requires a creative talent. The properties staged by ReImagine Interiors are tailored to reach the target buyer. It is important to create an atmosphere that helps buyers to feel home, and make them want to submit an offer.

Is home staging expensive?

Staging doesn’t have to be expensive. An investment in staging can cost as little as a few hundred dollars for a consultation to several thousand dollars for full staging services, furniture and accessory rentals or purchases, and minor repairs and updates, such as repainting and updating lighting, plumbing fixtures and cabinet hardware.

Staging has been proven to get a home sold sooner (staged homes sell 73% faster than unstaged houses) thereby saving money on taxes, utilities, maintenance and mortgage. Almost always the cost of having your home professionally staged it is going to be less than the first price reduction.

If you are ready to sell your home faster and for maximum profit, contact ReImagine Interiors today at (484)318-5629 or send us an email at

The Value in Staging a Vacant Home in Chester County PA

One of the recent projects ReImagine Interiors was involved was staging a new built property in a nice neighborhood close to shops, restaurants, and the train station. Our clients recognized the value in staging a home for sale and  knew that leaving the property empty would not allow the buyers to fall in love with the space and help them visualize it as their own.


Vacant Staging Chester County PA

In a matter of hours our team was able to transform this spacious 4 bedroom, 3 bath property into a home that busy families would aspire to live in.  While houses in this market are spending an average of 65 days on the market, our sellers accepted an offer in 3 days. The new owners took possession 4 weeks after the offer was accepted. By staging at the beginning of the sale process our sellers avoided at least two months in carrying costs and price reductions and they’re off already to new projects!


living room before stagingliving room after staging

So, if you’re a builder or a developer, a flipper or a homeowner with a vacant property on the market, don’t waste your valuable time and resources. Hire a professional home staging company before the property is even listed!

Call ReImagine Interiors @ 484-318-5629 or send us an email to discuss the options available to market your property and book your appointment.


Does Home Staging Work?

According to the 2015 NAR Home Staging Profile, 81% of the REALTORS™ think that home staging helps buyers visualize the property as a future home and 32% buyers’ agents believe staged homes increases the dollar
value buyers are willing to offer by one percent to five percent.
Scroll or click on the infographic below to read more:

2015 Profile of Home Staging

How to avoid Selling Mistakes (even in a Hot Real Estate Market)

Can anyone mess up their sale in a hot real estate market? The answer is yes!
Even though the real estate market is showing signs of improvement in this spring market and the inventory is low there are a few mistakes a home seller should avoid if they want to sell fast and more profitable. If you want to have several buyers bidding for your house, follow these easy steps and sell your home fast and for more money:

1. Price it Right

Yes, the market may seem hot but and pricing your home too high may get you burned. While the inventory is low and the current market resembles a “sellers market” high pricing for condition and location may make your property become “that one” that sits on the market and makes home buyers think “there must be something wrong”.

2. Prepare and Showcase your home

When selling your home – no matter if the market is hot or not, it is important to look at it objectively, through the eyes of a critical home buyer. Identify the potential negative issues buyers may have and correcting them through prep work or staging. Identify the positive features, the selling points and show them off. Create emotional connections through the home so the potential buyers can envision themselves living there.

Don’t forget the curb appeal and that includes the backyard too especially during the spring/summer months when everyone’s attention shifts to the outdoor spaces.

Home staging is designed to increase the selling price and reduce the amount of time the house stays on the market. Having your home professionally staged in will bring out multiple offers.

3. Have Great Marketing Photos

Home buyers start their search for their new home online and having lousy pictures of your home won’t help driving more foot through the door. Your house should be at it’s best on photo day and phone photos really shouldn’t be allowed!

4. Give space to your potential home buyers

Now that you have prepared and showcased your home for a faster, more profitable sale and your marketing is in place allow your potential buyers to view your house and Give them Space to envision themselves  living in your house.

Try to be flexible and allow showings when needed. It is tough and emotional draining to have the constant visitor in your home but if the first 3 steps are in place you will start getting offers really soon. Also, work with your home stager. She/he will be able to help you keep organized and on top the things so that the hassle of showing your home at about any time will be minimized.

5. Don’t Hide Issues from the buyers

Sometimes when a seller is a hurry to sell is tempted to hide issues like the leak in the roof or the crack in the foundation. The problem is that these things come up during the inspection and at a hefty price! The potential buyer may back up their offer or ask you to cover the costs to fix the problem adding an extra 10%  to cover any other issues they may think were not disclosed.

6. Don’t go at it alone

Last but not least, find a good realtor. Ask your friends or relatives for recommendations, conduct interviews, see if you are on the same page. But keep in mind they know what and for how much is selling in your area and have the connections necessary to market your home better.

If you want to sell your home for top dollar you need to use all the marketing available to you: work with a professional home stager to wisely chose the improvements that will get you the best return on investment and showcase the property in it’s best light possible, have a great online presentation, public open houses, etc. The more people see your house and go WOW the better your chances are  for selling it.

Why a Home Staging Consultation is the Best Investment

Many people seem to think home staging is just moving things around, fluffing up some pillows or getting in rental furniture. While that may be partially true, every home is different and everybody has different things to work with.

By calling ReImagine Interiors for an occupied Home Staging Consultation you’ll get expert advice on what what updates would bring the best return on investment(ROI) and how we can accomplish an effective “packaging” to bring the best out of your home, at an affordable price.

home staging return on investment

During a Home Staging Consultations we’ll go through your home, inside and out, and we’ll discuss what needs to be done to get your home in market ready condition. We will suggest the optimal furniture layout, discuss what items need to be pre-packed, and make paint color recommendations, if needed.

If you’re the do-it-yourself type then a Home Staging Consultation is the perfect choice for you! The goal of the Home Staging Consultation is to give you a solid plan for what needs to happen in every room of your house. At the end of your consultation you will know exactly what needs to happen in each room in order to sell your home for maximum profit.

Once you’ve completed all or part of the suggestions discussed in your Home Staging Consultation, ReImagine Interiors will do as much or as little work as you’d like.

The bottom line is that with an investment of only a few hours of your time and a couple hundred dollars for a Home Staging Consultation you will see at least 299% ROI (according to HomeGain Home Improvement National Survey Results). And having your home professionally staged always costs less than the first price reduction.

To schedule a Home Staging Consultation call (484)318-5629 or send me an email at

Home Staging Tip: How to Make a Small Room look Bigger

Staging a house for sale doesn’t have much to do with decorating, it is more about marketing. When staging a property for sale I may make the place look boring or spare to the home owner, but the way we live in a house is completely different from the way we’re selling it. When staging a home for sale I’m selling the property and it’s architecture, not a personal style.

As an expert home stager in Chester County I have 4 main goals and everything I do in staging is done to meet one of these goals.

One of my main goals, as well as a frequently asked question by homeowners and real estate agents is how to make their home or listing look bigger in order to appeal to more buyers.

Here are 9 tips for making a small home feel bigger. You can use these tips whether you are staging a home to sell or if you are planning to stay and just need some help dealing with smaller rooms.

  1. Remove clutter. Lots of smaller items eat up visual space and make a room look smaller. Only display a few items at a time and in odd numbers like 3 or 5. Try and follow the “cantaloupe rule”: items smaller than a cantaloupe just crowd a room.
  2. Use appropriately sized furniture and pare it down to essentials. Having a large sectional in a small family room will highlight how small the room is. If possible opt for sofas and armchairs with exposed legs, it will create a sense of light and space.
  3. Cooler colors recede while darker colors make a room seem cozy. Opt for lighter paint colors like gray, pale blue and light colored flooring as well to make the room feel airy. You can also make a room appear larger by painting the walls, trim, and detailing in different shades of one color, such as off-white.
  4. Pulling the furniture away from the wall will create the illusion of spaciousness.
  5. Show more hardwood. The larger the expanse of hardwood, the larger the room will look. Area rugs are good for defining spaces but you should try and see how it looks without a rug too.
  6. Strategically placed mirrors make a room feel larger.
  7. A well lit room feels larger. Use a few smaller lamps to spread the light around and draw the eye around the room.
  8. Use fewer and less busy patterns on upholstery. Extra tip: If you have a big sifa that has a busy patter you can always “break it up” with a solid color throw and throw pillows.
  9. Minimize or even remove window treatments if they’re dated. The simpler the better. Shutters, blinds or simple drapes take up less visual space, give a cleaner look.

If you need help figuring out how to make your home or listing feel larger or more appealing contact us for a home staging consultation. It’s a great investment in preparing your home or listing for sale, or making your home more livable if you are planning to stay.

Virtual Staging

I feel that the “virtual staging” subject comes back every year and tends to be a “hot subject” in the industry. And since real estate season is about to peak, even more so. I see ads all over the place attempting to sell you virtual staging software.

In my opinion there are two types of virtual staging:
The first type of virtual staging is basically a “virtual” consultation because the home stager I won’t actually go into a client’s home but I give staging advice by email based on the images of the property they provided. It is an ideal situation but for some wors and it gives homeowners professional home staging advice.

The other type of virtual staging is the one where no home stager goes to the home and no real furniture goes in the house. Sometimes the floors are refinished, carpet ripped off and hardwood installed, and the walls are repainted too!
How does it work? Photos of the property are sent to “virtual” stagers who choose furnishings and accessories that are rendered into the photos so that buyers see the picture of an attractive room when browsing online, on a brochure, etc

I can see how this type of software could be useful to show what you’re going to do in a home when working on an interior re-design project, but for home staging I think it kind of beats its purpose.
Potential buyers are going to be quite disappointed and confused when they arrive at the house and see that the house looks nothing like the photos they viewed online.

Using virtual staging to give an idea to potential buyers how they could arrange the place might work if you place photos of the “staged” place in the house and explain what they represent and their purpose. Everything else is misrepresentation if you ask me, and it may backfire.

My job as your professional home stager is to make the buyer fall in love with your home, and while having great pictures online it’s very important, it is not everything – it is just the first step. Once the buyer walks in and doesn’t recognize the place the disappointment will settle in, and an unhappy buyer is not a buyer that will likely make an offer. Home staging is a 6th sense: in order for buyer to have an emotional connection and an actual feel of the space the ol’ traditional staging is what a home really needs.

Why Home Staging Works

Home staging works! But why you might wonder: the truth is that today’s typical home buyer wants either a great deal on a property or they will pay a premium to buy a home that is “move in condition”
Most of the times the house hunters start their search thinking they can look over empty or cluttered rooms. In reality, less than 10% of buyers can actually do that. Home Buyers leave the house with a list of items they want to find in a house but end up buying based on emotion.

Successful home builders know they need create a lifestyle that the potential buyers will aspire to and this is the reason we see te Model Homes in new developments. They don’t leave things to the buyers imagination.

The same principle is applied in home staging/real estate styling to help you sell your home quickly and for top dollar.

Home staging is about creating a great first impression of a well-maintained home. Done well, home staging should make your house look bigger, brighter, cleaner, and warmer. Home staging should give purpose to every square foot.
Staging your home should help buyers make that emotional connection that makes them want to buy your house instead of the one down the street. Done well, a staged house should feel like home – your potential buyers home, not yours.

Once a potential buyer can say, “I love it, this is it” they will be looking past some of the “must haves” they had on their checklist before they walked in the door. That’s why when staging a home to sell it is important to have a strategy and to pay attention to even the smallest detail.

Simple things like rooms that are crowded with furniture, too many personal collections, squeaky doors or dripping faucets make the buyer think that maybe the house wasn’t maintained well, and they’ll going through the house finding small issue just to reinforce that first thought. All these little items should be fixed.

To sell your home fast and for maximum profit you want buyers to fall in love. This is what motivates a potential buyer to actually make an offer and not continue their search to find the perfect home or “the great deal”. Once they start worrying that if they don’t take action someone else will, once they start thinking that if they don’t act now they might be sorry, the competition stands no chance!

Why stage your home?

First and foremost You have only one chance to make a first impression and real estate staging is exactly that: giving the best first impression to potential buyers. A professional home stager will research the current trends in the market and the buyer demographics in the area. A professional stager will strive to provide emotional connections to buyers to your home and will provide furnishings and accessories that appeal to broadest range of your buyer demographic.

2. Staging sells your home faster.
You heard it thousand times but lets really think about it: the longer your home is on the market, the longer you are stuck and not able to move on with your life. No matter if the market is hot or not it is physically and emotionally draining be opening your home to buyers while having to keep it in show-ready condition. And then it comes down to the cost of “hanging” onto a home more than you want. Which is my next reason why staging your home works:

3. Staging sells your home for more money.
For most of us homeowners our home is our largest investment, so when time comes to sell we should treat it as just that: an investment. Staging studies show that staged homes sell for at least 8-10% more than their non-staged counterparts. Today’s buyer is more likely to pay more or have less objectives if the house is perceived as turn-key.

4. Staging is a great listing tool.
Having your home staged will make it look better in the marketing materials which results in more showing activity. Real estate agents will be more likely to bring their buyers to see a staged home as they see them as properties ready to sell. The result is a lot more EXPOSURE for your home and a product which will stand out from the COMPETITION.
As a seller you might want to consider staging your house if it is ‘market-worn’ or at the end of the listing period. The house can then be re-introduced to the market as the “Hot New Property”!

5.Staging always costs less than your first price reduction.
The BEST time to stage is BEFORE you list your property. When a house first goes on the market, it usually receives a lot of interest from real estate agents and the buyers. That’s the time to strike. Once that first wave of interest passes, time can become an enemy for a seller.
The next best time to stage is NOW. Consider staging before reducing your price – you wont believe how much impact staging your home can have!

Contact ReImagine Interiors today for a consultation. Home staging services for Chester, Delaware, Montgomery Counties and the Main Line Philadelphia.