Should I stage my empty house for sale? | Home Staging Chester County PA

No matter if your house is vacant or occupied, a flip, rehab or new built, staging a house for sale is always a good idea if you’re looking for a faster sale. The faster a home sales, the more likely you will get a better price and staging is known to always accelerate the process. But if you still wonder “should I stage my house for sale or should I leave it empty?” these are the first things to consider: how your property will appear in the online listing because more than 95% of buyers are starting their search online and that buying a house is based more on emotion than logic. Logic reasons like size, location are what are going to make the potential buyer to come see the house in person but the condition and emotion they will get when visiting is going to bring in an offer.

When deciding if staging your home is a good investment consider these things:

1. It is counter intuitive, but empty rooms look much smaller in listing photos. Since the online listing will help buyers decide whether to view the house in person, the staging will make your home look more attractive and drive more foot traffic. And more buyers is always a good thing.

2. Rooms too large. If your house has an open floor plan and the rooms are large the buyers will have trouble envisioning their furnishings in the space. The space may seem awkward and will raise problems. The buyers will wonder if they don’t pay for space they don’t actually need or use. Quality staging will help answer questions and solve problems buyers might have in regards to purpose of the room and furniture placement.

IMG_9101  living_staged_Paoli_no

Or rooms too small….If a room is empty it may as well look too small. Take this room for example: will a king size bed fit in here or not?

Bedroom before staging guest bedroom staging after


3. Selling a house is selling a lifestyle change. An empty house feels uninspiring and wont be remembered by much. Ask real estate agents and they will tell you that buyers absolutely adore a (well) staged house. A house that was staged properly will look inviting and fuel the buyers imagination. So leave them something to remember your property by…

bedroom_staging_Paoli_PAHome Staging Vignette

4. Professional home staging will give you an an edge over the competition.

Elegant and Bright Living Room Design Plan

One of the recent designs I worked on was for a wonderful client, Cindy. She and her husband relocated from New York in a 1860 house reproduction, in a more rural area. One of their biggest issue  was with the living room: a long, asymmetric room with two doorways and windows on all the sides. They were really confused as how to better place their furniture in the room and after trying a different ways they decided to call me in.

The house they moved in is packed with old-time charm and character that both Cindy and her husband love, but they were looking to transition into a more light and relaxed design. One of the things she mentioned on our first meeting was that she also considered moving to Florida and always loved the look of those coastal inspired homes, but didn’t think it would be a good fit for the area and house they currently lived in.

First we took care of the layout and came up quickly with two options to make their floor plan functional and this is the one they loved:


After getting to know them better, my goal was to combine the comfort of country living with elegance and the relaxed and calm feel of a coastal home in an eclectic style that would offer them both what they wanted. And this is how their mood board looks like:



The next items on the agenda are a custom built-in bookcases to flank the fireplace and new fireplace surround that will conceal their TV.

If you would like to learn more about our design services, local or even if you are outside the Philadelpia area send us an email at or give us a call.

Home Staging Chester County, PA|Should I have my house professionally staged?

What is home staging?

One of the popular beliefs is that Home Staging and Decorating are the same thing, but staging a home for sale is far more than decorating.
Home Staging is the best Marketing tool one can have. It’s about real estate and making a profitable sale!

Home Staging is preparing a house for the reak estate market using creative design elements to merchandise it to the potential buyers. The more buyers are interested in a property the more offers and the quicker the sale. The ultimate goal is to maximize the return on the sale of the most valuable financial asset one has.

Home Staging is getting more money on your property!

Goals of home staging include correcting any perceived design flaws, drawing attention to the positive aspects of the property, downplaying the negatives and making the space appear as large and light as possible while creating emotional connections for potential buyers.

Location. Condition. Price. Today’s buyers want a well priced home in a good location that looks move in ready, and when these three factors are in place a home sells fast and for the most. Outdated homes seem neglected, and don’t leave a good impression on home buyers and this is why they have a hard time to sell and sell for less. We create lifestyle and purpose to each room. The curb appeal, exterior and interior will be market ready and look attractive, memorable and desirable. Each piece of furniture or decor item will be strategically placed.

staging_living_area_before_and after

Between two products equal in price, function and quality, the better looking will out sell the other. – Raymond Loewy

Why should I have my home professionally staged?

It is very difficult to be subjective about something as personal as your home, and we can help you see it through buyer’s eyes. For a home to be staged successfully it requires not only creativity, but also design, merchandising and real estate knowledge. Knowing how to emphasize the positives while downplaying the negative as well as what expenditures will bring maximum ROI (return on investment) is crucial and this is why you should reach out and hire a professional stager.

Another advantage of hiring a professional home stager is thinking outside the box. We see the home with fresh eyes and we have the ability to do make changes that haven’t been considered before in order to create great results that make your home sell.

Each house is unique and requires a creative talent. The properties staged by ReImagine Interiors are tailored to reach the target buyer. It is important to create an atmosphere that helps buyers to feel home, and make them want to submit an offer.

Is home staging expensive?

Staging doesn’t have to be expensive. An investment in staging can cost as little as a few hundred dollars for a consultation to several thousand dollars for full staging services, furniture and accessory rentals or purchases, and minor repairs and updates, such as repainting and updating lighting, plumbing fixtures and cabinet hardware.

Staging has been proven to get a home sold sooner (staged homes sell 73% faster than unstaged houses) thereby saving money on taxes, utilities, maintenance and mortgage. Almost always the cost of having your home professionally staged it is going to be less than the first price reduction.

If you are ready to sell your home faster and for maximum profit, contact ReImagine Interiors today at (484)318-5629 or send us an email at

The Value in Staging a Vacant Home in Chester County PA

One of the recent projects ReImagine Interiors was involved was staging a new built property in a nice neighborhood close to shops, restaurants, and the train station. Our clients recognized the value in staging a home for sale and  knew that leaving the property empty would not allow the buyers to fall in love with the space and help them visualize it as their own.


Vacant Staging Chester County PA

In a matter of hours our team was able to transform this spacious 4 bedroom, 3 bath property into a home that busy families would aspire to live in.  While houses in this market are spending an average of 65 days on the market, our sellers accepted an offer in 3 days. The new owners took possession 4 weeks after the offer was accepted. By staging at the beginning of the sale process our sellers avoided at least two months in carrying costs and price reductions and they’re off already to new projects!


living room before stagingliving room after staging

So, if you’re a builder or a developer, a flipper or a homeowner with a vacant property on the market, don’t waste your valuable time and resources. Hire a professional home staging company before the property is even listed!

Call ReImagine Interiors @ 484-318-5629 or send us an email to discuss the options available to market your property and book your appointment.


Does Home Staging Work?

According to the 2015 NAR Home Staging Profile, 81% of the REALTORS™ think that home staging helps buyers visualize the property as a future home and 32% buyers’ agents believe staged homes increases the dollar
value buyers are willing to offer by one percent to five percent.
Scroll or click on the infographic below to read more:

2015 Profile of Home Staging

Decorating Rules of Thumb – Furniture Placement

Space planning can be a challenging task but is one of the most important aspects of interior design and when staging your home to sell. When a room is not laid out well it can feel cramped and awkward, and will not function well. If you keep in mind the basics and these helpful tips it may be easier than you think.

 1. Consider the function. The way a room is used and how many people are using it will be one of the most helpful things when choosing the type of furnishing and the amount required.
2. Find the focal point of the room: it can be a fireplace or windows with a beautiful view or you can create one: like an interesting chandelier in the dining room or a single large piece of art in a two story foyer.  The idea is to set up the furniture so the eye will be drawn that way.
The idea is to set up the furniture so the eye will be drawn that way.
 Decorating - furniture placement
3. Don’t forget the traffic flow and keep it simple. An inviting room is a room that doesn’t have any obstructions on your path. The correct choice of furniture when decorating is the one that fits you and your family’s needs but also the size of the room.
4. Create conversation areas. When  a room is described as large or spacious it is usually a good thing, but it can be difficult when experimenting with furniture placement. The room might end up feeling cold and unbalanced. You may be tempted to add too much furniture or too less.
Instead, try creating multiple conversation areas and symmetry is what you have to keep in mind when dividing a room in a rectangle or square shape. Area rugs can be used to define conversation areas.


via Stocker Hoesterey Montenegro

5. If you’re feeling lost or not happy with how your room feels there is always a #designer happy to help! Give us a call at (484)-318-5629 or send us an email at

How to Get the Right Paint Color for Your Home

As a home stager and interior redesigner in Chester County, I often recommend paint colors. For a redesign project, choices can be and are much bolder than when you stage to sell. Whether you plan to sell or to stay here are some tips to help choosing the perfect color:

1. Find inspiration: find images that you like and pin them so you will have a clear idea what style and mood appeal to you.  Use your favorite pillow, scarf or a piece of fabric for pulling the color palette. One of my favorites websites for inspiration is

colorpalette   colorpalette2


2. When choosing a paint color never look at it horizontally in your hand unless it is going on the counter tops or the floors. Always look at the paint chip vertically against the wall. Always paint a large swatch and move it around to see it in all different light conditions. Two colors that may appear to match in one light source may not match under another light source so always pay attention to lighting. The natural daylight will show the truest colors, but you should always see how your paint color looks under the other light conditions present in your home

3. Keep in mind the big picture: it is really important to see how will your paint color go with the fixed elements in the room (rug, tiles, countertops, cabinets, trim, etc)and the flow with the adjacent rooms, especially in an open space.

To set up an appointment for a Paint Color Consultation, contact me at or (484)318.5629.

How to avoid Selling Mistakes (even in a Hot Real Estate Market)

Can anyone mess up their sale in a hot real estate market? The answer is yes!
Even though the real estate market is showing signs of improvement in this spring market and the inventory is low there are a few mistakes a home seller should avoid if they want to sell fast and more profitable. If you want to have several buyers bidding for your house, follow these easy steps and sell your home fast and for more money:

1. Price it Right

Yes, the market may seem hot but and pricing your home too high may get you burned. While the inventory is low and the current market resembles a “sellers market” high pricing for condition and location may make your property become “that one” that sits on the market and makes home buyers think “there must be something wrong”.

2. Prepare and Showcase your home

When selling your home – no matter if the market is hot or not, it is important to look at it objectively, through the eyes of a critical home buyer. Identify the potential negative issues buyers may have and correcting them through prep work or staging. Identify the positive features, the selling points and show them off. Create emotional connections through the home so the potential buyers can envision themselves living there.

Don’t forget the curb appeal and that includes the backyard too especially during the spring/summer months when everyone’s attention shifts to the outdoor spaces.

Home staging is designed to increase the selling price and reduce the amount of time the house stays on the market. Having your home professionally staged in will bring out multiple offers.

3. Have Great Marketing Photos

Home buyers start their search for their new home online and having lousy pictures of your home won’t help driving more foot through the door. Your house should be at it’s best on photo day and phone photos really shouldn’t be allowed!

4. Give space to your potential home buyers

Now that you have prepared and showcased your home for a faster, more profitable sale and your marketing is in place allow your potential buyers to view your house and Give them Space to envision themselves  living in your house.

Try to be flexible and allow showings when needed. It is tough and emotional draining to have the constant visitor in your home but if the first 3 steps are in place you will start getting offers really soon. Also, work with your home stager. She/he will be able to help you keep organized and on top the things so that the hassle of showing your home at about any time will be minimized.

5. Don’t Hide Issues from the buyers

Sometimes when a seller is a hurry to sell is tempted to hide issues like the leak in the roof or the crack in the foundation. The problem is that these things come up during the inspection and at a hefty price! The potential buyer may back up their offer or ask you to cover the costs to fix the problem adding an extra 10%  to cover any other issues they may think were not disclosed.

6. Don’t go at it alone

Last but not least, find a good realtor. Ask your friends or relatives for recommendations, conduct interviews, see if you are on the same page. But keep in mind they know what and for how much is selling in your area and have the connections necessary to market your home better.

If you want to sell your home for top dollar you need to use all the marketing available to you: work with a professional home stager to wisely chose the improvements that will get you the best return on investment and showcase the property in it’s best light possible, have a great online presentation, public open houses, etc. The more people see your house and go WOW the better your chances are  for selling it.

What do Millennial home buyers want? – Move in ready

According to recent studies millennials or gen Y comprises the largest share of home buyers. What do they want? Here is my tip as professional home stager in Chester County: younger home buyers want a house that is turn key.

While homeowners are hesitant to invest in a property they are getting ready to sell – and it is understandable, they should reconsider. Selling your home AS-IS might cost more than doing some easy fixes and it will only help selling the competition. Of course, a full kitchen or bathroom remodel are not necessary most of the times, or even recommended. But if you lived and raised your family in your home for 15-20 years most likely your house needs a face lift.

Home buyers are not looking into getting an allowance to fix up the cracked concrete steps or to repair the roof, redoing the kitchen or the bathrooms, or repainting. They want a home that is priced well so they can move right in without spending any extra time or money.

One of the reasons younger buyers want updated homes is that they have limited budgets and most of their budget will probably be maxed out by the down payment and furniture. They won’t have extra money to paint, update the kitchen or the bathrooms. They will want to move in as soon as possible and not when they’re done with the improvements that would make their new home livable.

Let’s say you offer a $3.000 allowance for replacing the carpet. The buyer will think: “Ok, but will this be enough to get new carpet for the whole house/ whole floor?” or “I’m new in the area – I don’t have time/want to source that right now”. Your potential home buyer might take your offer and knock down another 10% just to be on the safe side and make sure they cover all the costs. Or they reject your home, and move on to the house down the street that is in move in ready condition.

So work with your home stager, and let them help you find what repairs, improvements and finishes that would bring the best return on investment and help showcase your property. Don’t ask your potential home buyers to assume risks and additional expenses. Most of the times, they will be either unwilling or unable to purchase a home that will require repairs before they can move in.

As a professional home stager here is my advice: if you want to get your Chester County home sold faster and for more then price it right and have your team in place to make sure it is in move-in ready condition and marketed right.

Home Staging Tip: Don’t leave anything to buyers imagination

Are you selling your home in Chester County?  Here’s an important staging tip: don’t leave anything to buyers imagination. And don’t make your potential buyers guess if their furniture will fit in the space or how could they place their furniture.

For more than 90% home buyers it is very difficult to walk into a room and see the possibilities. If there is no furniture there’s no reference. This is why the feedback for vacant homes on the market is usually is that the house feels “cold and barren”. Buyers have a hard time imagining themselves living there and empty rooms usually look smaller. Having a few pieces of well-chosen furniture helps tremendously.

Let’s take this bedroom as an example. Would you take a nap here? :) What would a buyer think about this room: it fits a bed for sure, but is it a king, a queen or a twin?

bedroom  before staging

Same bedroom from the same angle and it’s clear that you can fit a queen size bed in the space, 2 nightstands and still have space to move around.

guest bedroom staging after

A vacant home leaves no impression on the home buyers, they rush through the house and sometimes focus on posible negative details.
When you have a home professionally staged, you allow potential buyers to see how large the rooms really are and most importantly you help them to fall in love with your home and give them a vision of a home that can be theirs.